Jones Twine & Net Wrap (or Jones Twine for short) is a huge player in small town Missouri. Building successful business over three generations, their brand has evolved over the years. One common thread passed down to the current CEO is customer service—something he takes seriously.

Jones Twine's visual identity was extremely dated and pieced together. There were several different logos used across the brand, and as a nationally recognized agricultural supplier they required a more aligned identity, hinging on a refreshed logo. Ultimately, the goal was to change what needed to be changed, while keeping the familiarity of their previous identity due to their strong position in the market.