JACOB WATSON IS A DESIGNER THAT SOLVES BRANDING PROBLEMS FOR GOOD PEOPLE WITH DESIGN THAT ALIGNS BIG DREAMS WITH EVEN BIGGER GOALS.
I am a firm believer that great design should be accessible for everyone. Ultimately, graphic design solves problems. Without a solid problem to solve, design can feel directionless and ineffective. My goal in my work is to collaborate on design solutions that mean something to the viewer. Something that can be identified with—something that brings a community together around a common idea.
From day to day I am an in-house designer for a national publishing and school photography company. During my free time I create visual identities and logos for small businesses that have big dreams, and help their systems align with their goals.
What I like to do
Design is amazing. It connects people with different backgrounds, ideas and expectations, all while providing a through line across an entire brand. I have contributed my optimism and friendliness to various teams over the years, always collaborating on projects with attention to every detail. From working with clients & teams big and small, my capabilities and expertise include...
Brand Identities
Brand Strategy
Brand Guidelines
Branded Environments
Brand Messaging
Logos
Websites
Illustration
Signage / Wayfinding
Social Media Graphics
Website
Business Collateral &
Templates
Packaging
Print
Apparel
How a project works
Every project is a little different, but for the most part I try to follow this framework to get to the deliverables as efficiently and effectively as possible:
Introduction
Proposal
Contracts & Deposit
Discovery
Concepting
Design Work
Presentation
Feedback & Revisions
Project Delivery
Experience So Far
Lemon Creative Co.
2020–Present
Designer/Owner
Inter-State Studio
2024-2025
Marketing Specialist
Jones Companies
2020-2024
Design Manager/Ui/Ux